After countless nights of controlling the urge to get an extra tall Starbucks latte, or that adorable Zara shirt, you have finally saved up enough money to start your own business.  Now it’s time to get down to the nitty-gritty and put your name out there…literally.

The primary purpose of business cards is to promote whatever it is you are selling, be it a product or service.  It’s an indispensable tool to establish contacts with potential clients, whom you wish to build long-standing relationships with.  You want to instill instant recall in them.  Consequently, your name would be the first thing that comes to mind when your clients’ friends, for instance, ask for referrals related to your field of expertise.

When choosing a design for your business card, be sure it aptly represents what you as an entrepreneur stand for.  It speaks volumes.  You want to project a certain image for your product or service, and would want that reflected in what your business card looks like.